Web Design
Every page has a job: build trust, explain the offer, move someone closer to a decision. We design with that job in mind first, then make it look good, not the other way around.
A website is often the first real interaction a buyer has with your company. Before a call, before a proposal, sometimes before they've even spoken to sales. We design B2B websites that carry the weight of that first impression: clear, credible, and built around how your actual buyers evaluate a vendor.
Every page has a job: build trust, explain the offer, move someone closer to a decision. We design with that job in mind first, then make it look good, not the other way around.
B2B buyers are often technical, skeptical, and short on time. We design flows and interfaces that respect that, reducing friction for the specific person who has to justify choosing you internally.
Motion should earn its place, not decorate for its own sake. We design scroll reveals, transitions, and micro-interactions that guide attention and reinforce credibility, without slowing the page down or feeling gimmicky.
Your buyer might be reading a proposal on their phone between meetings. We design every page to hold up cleanly across devices, so the experience never feels like an afterthought depending on where someone opens it.


100+ B2B sites shipped. 7+ years in Webflow.
No handoffs between strategist, designer, and developer, and no account manager relaying notes between departments. You brief once, and the person who shapes your positioning is the one who ships your site. Faster decisions, fewer things lost in translation.
Anyone can build a Webflow site. Few can tell you why your current one isn't converting. I lead with strategy (brand, positioning, information architecture) before a single screen gets designed, so the build is solving the right problem, not just a prettier version of the same one.
Real client outcomes, sites still live and performing years later, relationships that turn into repeat projects rather than one-off engagements. Judge me on what I've shipped, not what I say I do.
Long sales cycles, multiple stakeholders, technical buyers who need to justify the decision internally. That's a different brief than consumer or DTC work. Every site I build is designed around that reality, not adapted from a template built for someone else's market.
100+
B2B clients across tech, sustainability, recruitment, SaaS, legal, and architecture.
$700m+
Raised in funding by our clients, including a $628M round and a $70M total raise.
25%+
Average increase in conversion rate within a few weeks post launch.
7 years
Partnering with B2B teams on strategy, brand, websites, and Webflow development.
260%
Web traffic increase
“We truly hit the jackpot finding Ethan. Within months of launching, we saw growth of more than 260%, even before fully activating our go-to-market efforts. He takes complex, unclear ideas and turns them into exceptional digital experiences, consistently exceeding our expectations.”